Nike Football 'Born Mercurial'
Branded Social Content / London, Madrid & Paris / 2017–18
Agency: AKQA London
Director of Photography: Haley Ma
Editor: Haley Ma
Colourist: Haley Ma
Creative Directors: Toby Burnett & Adrian Stannard
We created athlete stories that gave audiences an inside look at what makes each player ‘Mercurial’. This helped launch and sustain the global ‘Born Mercurial’ campaign, generating a broader conversation and hype around the new Mercurial line.