vlcsnap-2018-05-30-10h52m51s523.jpg

Nike Air Max Day

Branded Social Content / London / 2017

Agency: AKQA London
Director of Photography: Haley Ma
Editor & Colourist: Haley Ma
Creatives: Ben Silvertown & Ryan Sherman


Branded Social Content


London—2017


CLIENT: NIKE UK

Agency: AKQA London

Director of Photography: Haley Ma

Editor & Colourist: Haley Ma

Creative: Ben SilvertowN, Ryan Sherman AND HALEY MA

COMMUNITY MANAGER: JONNY ERAZO

PROJECT MANAGER: BEN HUGHES



We utilized the then-newly introduced carousel swipe function on Instagram as an interactive element to 'rewind' the VHS tape, engaging audiences in meaningful storytelling.

We tapped into local London creative and influencer stories that fuelled excitement for Air Max Day events.