Branded Social Content


London—2017


Client: Nike UK
Agency - AKQA London
DP & Editor - Haley Ma
Creatives: Ben Silvertown, Ryan Sherman & Haley Ma
Community Manager: Jonny Erazo
Project Manager: Ben Hughes



Utilizing Instagram’s newly-introduced carousel function,we allowed users to 'rewind' theVHS tape and engage with video content in a meaningful way.

By activating the stories of London creatives and influencers, we fuelled excitement for Air Max Day events and London On Air workshops.