Info
Creative technologist, director and product builder with experience in tech, fashion and sportswear. Built the camera product at Lapse from zero to #1 on the App Store (1B+ snaps, $42M raised). Currently exploring spatial computing and AI creative tools. Previously directed work for clients including Nike, AKQA, Inter Miami CF, and British GQ.
Now
Building Trace, an iOS app for experiencing memories spatially. Running AI creative experiments and agentic workflows. Freelancing across a range of creative production and strategy projects.
project
client
Stills Portfolio
Various
- fashion
- commercial
- sports
- portraits
- documentary
Selects from various projects and client work over the years 2009-2025.
Head of Camera
Lapse
- image processing
- app design
- project management
- creative direction
- brand marketing
Architected Lapse's proprietary image processing pipeline, transforming iPhone photos into film-like images. Backed by Greylock, DST Global, Google Ventures, and others.
Paul George "Keep Rising"
Nike Basketball
- art direction
- cinematography
- directing
- brand marketing
Director of Photography for a motion piece with Nike to celebrate the launch of a new signature Paul George shoe.
"Hand Covers Bruise"
Sequence
- art direction
- cinematography
- directing
- video edit
- colour grade
A short dance film channeling the brand's collection ethos into a narrative of inner turmoil. Moving beyond the static editorial, it portrays the tense moment of leaving a safe space to confront the world.
Born Mercurial
Nike Football
- camera
- video edit
- colour grade
Digital content that offered an intimate vignette on a footballer's beginnings that connected deeply with fans globally via Nike's social channels.
Buatsi
Nike London
- video edit
- colour grade
- sound design
Created an evocative vignette of one boxer's journey from London to the world.
Inter Miami CF
DB Ventures
- photography direction
- art direction
- video editing
At AKQA London, we played an instrumental role in the launch of Inter Miami CF. Work included on-the-ground research, interviews and content production for social media moments and announcements.
Founder
Trace
- ios
- swift
- spatial computing
- product design
iOS app for experiencing memories spatially. Work in progress.
