Creative technologist, director and product builder with experience in tech, fashion and sportswear. Built the camera product at Lapse from zero to #1 on the App Store (1B+ snaps, $42M raised). Currently exploring applications for AI creative tools. Clients include Nike, AKQA, Inter Miami CF, and British GQ.
project
client
Stills Portfolio
Various
- fashion
- commercial
- sports
- portraits
- documentary
Selects from various projects and client work over the years 2009-2025.
Head of Camera
Lapse
- image processing
- app design
- project management
- creative direction
- brand marketing
Architected Lapse's proprietary image processing pipeline, transforming iPhone photos into film-like images. Backed by Greylock, DST Global, Google Ventures, and others.
Paul George "Keep Rising"
Nike Basketball
- art direction
- cinematography
- directing
- brand marketing
Director of Photography for a motion piece with Nike to celebrate the launch of a new signature Paul George shoe.
"Hand Covers Bruise"
Sequence
- art direction
- cinematography
- directing
- video edit
- colour grade
A short dance film channeling the brand's collection ethos into a narrative of inner turmoil. Moving beyond the static editorial, it portrays the tense moment of leaving a safe space to confront the world.
Born Mercurial
Nike Football
- camera
- video edit
- colour grade
Digital content that offered an intimate vignette on a footballer's beginnings that connected deeply with fans globally via Nike's social channels.
Buatsi
Nike London
- video edit
- colour grade
- sound design
Created an evocative vignette of one boxer's journey from London to the world.
Inter Miami CF
DB Ventures
- photography direction
- art direction
- video editing
At AKQA London, we played an instrumental role in the launch of Inter Miami CF. Work included on-the-ground research, interviews and content production for social media moments and announcements.
Founder
Trace
- ios
- swift
- spatial computing
- product design
iOS app for experiencing memories spatially. Work in progress.
Lapse is the social disposable camera app.
1B+
snaps
#1
US App Store
$42M+
raised
1.5M+
users
What we built
Proprietary iOS image processing pipeline — Swift, Core Image, Metal compute shaders.
Role
As a founding member and Head of Camera, I was responsible for the design and development of the proprietary, dynamic image pipeline, creative direction, product vision, brand marketing and social strategy.
Lapse Image Processing — before / after
In-App Experience
1B+ snaps taken on Lapse Image Pipeline
Concept
iOS app for experiencing memories spatially. Work in progress.
Image experiments
ai-experiments/sd-sample-1.png
ai-experiments/sd-sample-2.png
ElevenLabs — voice / audio
elevenlabs-tts-sample-1.mp3
elevenlabs-dubbing-sample-1.mp3
elevenlabs-video-sample-1.mp4