Haley Ma

HALEY MA
INDEX ABOUT
Head of CameraLapse Paul George "Keep Rising"Nike Basketball "Hand Covers Bruise"Sequence Born MercurialNike Football BuatsiNike London Come CloserVSCO Stills PortfolioVarious

Creative technologist and director with experience in tech, fashion and sportswear. Built the camera product at Lapse. Currently exploring AI creative tool workflows. Clients include Nike, AKQA and British GQ.

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Director of Photography for a motion piece with Nike to celebrate the launch of a new signature Paul George shoe.

  • art direction
  • cinematography
  • directing
  • brand marketing

A short dance film channeling the brand's collection ethos into a narrative of inner turmoil. Moving beyond the static editorial, it portrays the tense moment of leaving a safe space to confront the world.

  • art direction
  • cinematography
  • directing
  • video edit
  • colour grade

Digital content that offered an intimate vignette on Cristiano Ronaldo's beginnings that connected deeply with fans globally via Nike's social channels.

  • camera
  • video edit
  • colour grade

Created an evocative vignette of one boxer's journey from London to the world.

  • video edit
  • colour grade
  • sound design

Accompanying film to the 'Come Closer' campaign, which celebrated curated images from the community in physical gallery spaces across Oakland, Tokyo and London.

  • cinematography
  • video edit

Architected Lapse's proprietary image processing pipeline, transforming iPhone photos into film-like images. Backed by Greylock, DST Global, Google Ventures, and others.

  • image processing
  • app design
  • project management
  • creative direction
  • brand marketing
Lapse logo
2B+snaps
#1US App Store
$42Mraised
1.5M+users
tina, beforetina, aftertina, after
artist, beforeartist, afterartist, after
boat, beforeboat, after
park, beforepark, after

afterbefore ยท hold to see original

Bringing a procedural film camera to anyone with an iPhone.

Lapse is the social disposable camera app that makes sharing personal again.

As a founding member and Head of Camera, I led the design and development of a proprietary iOS image pipeline, while contributing to product vision, creative direction, marketing, and social strategy.

2B+ snaps taken and loved using Lapse.

Select images from various projects and client work.

  • fashion
  • commercial
  • sports
  • portraits
  • documentary