Creative technologist, director and product builder with experience in tech, fashion and sportswear. Built the camera product at Lapse from zero to #1 on the App Store (1B+ snaps, $42M raised). Currently exploring applications for AI creative tools. Clients include Nike, AKQA, Inter Miami CF, and British GQ.

project

client

Head of Camera

Lapse

image processing
app design
project management
creative direction
brand marketing

Architected Lapse's proprietary image processing pipeline, transforming iPhone photos into film-like images. Backed by Greylock, DST Global, Google Ventures, and others.

Lapse is the social disposable camera app that makes sharing personal again.

1B+

snaps

US App Store

$42M+

raised

1.5M+

users

As a founding member and Head of Camera, I was responsible for the design and development of a proprietary iOS image pipeline, plus creative direction, product vision, brand marketing, and social strategy.

Lapse Image Processing — before / after

1B+ snaps taken on Lapse Image Pipeline

Paul George "Keep Rising"

Nike Basketball

art direction
cinematography
directing
brand marketing

Director of Photography for a motion piece with Nike to celebrate the launch of a new signature Paul George shoe.

"Hand Covers Bruise"

Sequence

art direction
cinematography
directing
video edit
colour grade

A short dance film channeling the brand's collection ethos into a narrative of inner turmoil. Moving beyond the static editorial, it portrays the tense moment of leaving a safe space to confront the world.

Born Mercurial

Nike Football

camera
video edit
colour grade

Digital content that offered an intimate vignette on a footballer's beginnings that connected deeply with fans globally via Nike's social channels.

Buatsi

Nike London

video edit
colour grade
sound design

Created an evocative vignette of one boxer's journey from London to the world.

Inter Miami CF

DB Ventures

photography direction
art direction
video editing

At AKQA London, we played an instrumental role in the launch of Inter Miami CF. Work included on-the-ground research, interviews and content production for social media moments and announcements.