Nike Football 'Born Mercurial'


Branded Social Content

@NIKEFOOTBALL


London, Madrid & Paris — 2017–18


CLIENT: NIKE GLOBAL FOOTBALL

Agency: AKQA London

Director of Photography: Haley Ma

Editor: Haley Ma

Colourist: Haley Ma

Creative Directors: Toby Burnett & Adrian Stannard

GROUP ACCOUNT DIRECTOR: ALEX AIDAN

SENIOR ACCOUNT MANAGER: MIKE SINNERTON


We created athlete stories that gave audiences an inside look at what makes each player ‘Mercurial’. This helped launch and sustain the global ‘Born Mercurial’ campaign, generating a broader conversation and hype around the new Mercurial line.