Creative Directors: Toby Burnett & Adrian Stannard
GROUP ACCOUNT DIRECTOR: ALEX AIDAN
SENIOR ACCOUNT MANAGER: MIKE SINNERTON
ACCOUNT MANAGER: STUART DAVIS
We created athlete stories that gave audiences an inside look at what makes each player ‘Mercurial’. This helped launch and sustain the global ‘Born Mercurial’ campaign, generating a broader conversation and hype around the new Mercurial line.