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Inter Miami CF



Branded Digital Content

@intermiamicf

intermiamicf.com


Miami & London

2018-19


CLIENT: DBVL

Agency: AKQA London

CREATIVE: HALEY MA, FINN HOUSTON

ART DIRECTOR: HALEY MA

Director of Photography: Haley Ma

Editor & Colourist: Haley Ma

GROUP Creative Director: John Cross

SENIOR Account Director: Andrew Freshwater

STRATEGY DIRECTOR: DAVID MILNER

Working in continued collaboration with David Beckham, myself and the team at AKQA have been working behind the scenes as lead agency to build hype and launch Club Internacional De Fútbol, Miami’s official MLS team.

I have been heavily involved in the past year as AKQA’s Creative Film Lead on the project, overseeing and producing digital content for the club, from being on the ground shooting and directing interviews with local Miamians to setting the tone and art style with full service post-production including editing, grading and motion graphics.

 

Within 48 hours of launching, the club’s followers grew by more than 200%, the resulting media attention generating more than one billion impressions.

We continue our work with Inter Miami CF to translate key moments in the club’s exciting development to digital and more.

 
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