Working in continued collaboration with David Beckham, myself and the team at AKQA have been working behind the scenes as lead agency to build hype and launch Club Internacional De Fútbol, Miami’s official MLS team.

I have been heavily involved in the past year as AKQA’s Creative Film Lead on the project, overseeing and producing digital content for the club, from being on the ground shooting and directing interviews with local Miamians to setting the tone and art style with full service post-production including editing, grading and motion graphics.

Within 48 hours of launching, the club’s followers grew by more than 200%, the resulting media attention generating more than one billion impressions.

We continue our work with Inter Miami CF to translate key moments in the club’s exciting development to digital and more.

For more, head over to the case study on AKQA.com.

View this post on Instagram

Welcome to the World’s most inclusive fútbol club. #thisismiami #miami #mls

A post shared by Inter Miami CF (@intermiamicf) on Jun 15, 2018 at 10:58am PDT

View this post on Instagram

. Wherever you come from. Wherever you play. Whatever your story. This club belongs to you. #thisismiami #miami #mls

A post shared by Inter Miami CF (@intermiamicf) on Jun 24, 2018 at 9:24am PDT

View this post on Instagram

. We asked how you want the club to be. You let us know. This is Miami This club belongs to you. #thisismiami #miami #mls

A post shared by Inter Miami CF (@intermiamicf) on Jul 2, 2018 at 10:33am PDT