A New Identity For Desire

Branding | London, United Kingdom

Partner: Ben Silvertown

 

We were approached with a brief by Richemont Group, the company that owns luxury powerhouses like Cartier, IWC Schaffhausen, Chloé and NET-A-PORTER.COM.

The brief was to think about the concept of 'luxury' in a unique way, to interpret, reinterpret and subvert the idea of 'luxury'.

Luxury is more than vanity. Ben and I refined our ideas and thinking into a short film.