HALEY MA
PROJECTS
INFO
Creative and Photography Direction for Tech, Fashion, and Sportswear
As Head of Camera at Lapse in London, I led iOS app camera and photo processing development.
My background is in video/photo creative and production for a range of global brands with AKQA London and Portland as well as YUD Studio in Toronto.
project
client
Photographer
Stills Portfolio
Selects from various projects and client work over the years 2009-2025.
Head of Camera
Lapse
- image processing
- app design
- project management
- creative direction
- brand marketing
Architected Lapse's proprietary image processing pipeline, transforming iPhone photos into film-like images driving over 1.5M users, 1B snaps, and $40M raised. As a founding member, my role also spanned multiple disciplines including product design, product management, creative, marketing and strategy.
Paul George "Keep Rising"
Nike Basketball
- art direction
- cinematography
- directing
- brand marketing
Director of Photography for a motion piece with Nike to celebrate the launch of a new signature Paul George shoe.
"Hand Covers Bruise"
Sequence
- art direction
- cinematography
- directing
- video edit
- colour grade
A short dance film channeling the brand's collection ethos into a narrative of inner turmoil. Moving beyond the static editorial, it portrays the tense moment of leaving a safe space to confront the world.
Born Mercurial
Nike Football
- camera
- video edit
- colour grade
Digital content that offered an intimate vignette on a footballer's beginnings that connected deeply with fans globally via Nike's social channels.
Buatsi
Nike London
- video edit
- colour grade
- sound design
Created an evocative vignette of one boxer's journey from London to the world.
Inter Miami CF
DB Ventures
- photography direction
- art direction
- video editing
At AKQA London, we played an instrumental role in the launch of Inter Miami CF. Work included on-the-ground research, interviews and content production for social media moments and announcements.
